Florida Homes Directory

Help on making the most of your website

Once we have referred potential renters to your site you have the task of converting these hits into sales. The quality of websites vary greatly but in our experience there are three main pointers that will make your site more successful.

1. Price: People really believe that if they have to ask the price they can't afford it, so make sure a clear and detailed price list is included in your website. Beneath your villa icon on the Florida Homes Directory page we will show your lowest rental rate. Think about the rate you would charge for a retired couple on a last minute booking in low season. This is the figure you want to show here and include in your website.
2. Availability: Make sure you have an up to date planner on your site, showing availability for the next 12 months, Many people have already booked flights or annual leave and have to travel on certain dates. If they have to contact you for availability they may well move on to the next site. On the other hand if they have already trawled through several villas which don't have the required dates, your planner could secure you a booking.
3. Good pictures. Make sure your website contains good clear pictures which do your villa justice. Virtual tours are very popular with potential renters and is included amongst our search refining choices. If you feel your villa needs a makeover or would like to arrange for a virtual tour to be made of your villa, tick the box on your application form or e-mail us.

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